The artists who grow fast aren't posting for "music fans in general." They're posting for one specific person. When that person sees the content, they feel like it was made for them. That feeling is what makes someone hit follow and keep coming back.
The most common reason artists with good content do not grow: they are attracting other artists instead of actual fans. You can fix your targeting before you fix your content. That fix starts here.
Start with yourself at an earlier stage. Who were you 2 to 3 years ago, before you figured out what you know now? What did you struggle with? What did you wish someone had told you?
That person is your audience.
They share your taste. They face your old problems. They want to get where you are now. You already know how they think because you used to think that way.
Other artists and producers in your space. They follow for craft, technique, and industry perspective. They engage well but rarely buy music or coaching. They share posts about process.
Someone who loves your sound or wants the career you have. They follow because they connect with you, not just your output. These are the people who stream your music, buy merchandise, and eventually invest in mentorship.
Most artists accidentally build a following of Type 1 when they need Type 2. Be intentional about who your content calls in.
Answer these questions. Be specific, not general:
Who are they?
Age range, what they do, what their day looks like. Not "18 to 35 year olds who like music." More like "25 year old producer working a day job who makes beats at night and hasn't released anything yet."